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kartavyahome.in · Overview

Performance overview

Search keywords, pages or domains…
RS
Performance overview
kartavyahome.in · 16 Aug – 15 Sep 2026 compared with previous 30 days · India, mobile + desktop
Organic sessions
4,82,610
+12.4% vs 4,29,380 prior
Average position
12.4
improved 1.8 across 1,248 keywords
Keywords in top 10
386
+24 new entries this month
Core Web Vitals passing
78%
-3 pts LCP regression on PLPs

Organic sessions · last 12 months

View traffic report
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Festive-season demand for wooden furniture is lifting non-brand queries ahead of Navratri; 62% of September growth came from Jaipur, Ahmedabad and Pune.

Sessions by channel

Breakdown
Organic search46%
Direct21%
Paid search14%
Referral10%
Social & other9%

Top keyword movers · last 7 days

All keywords
KeywordVolumePositionChangeIntent
modular kitchen design india60,50019+6Informational
sheesham wood bed price12,4008+4Commercial
study table for kids14,8007+3Commercial
wooden sofa set online33,1003+2Transactional
bean bag chair online india22,20014-3Transactional
mattress 6 inch queen size40,50023-5Transactional
office chair under 500027,30011-2Commercial

Recent activity

Activity log

  • wooden sofa set online entered the top 3 on mobile for Jaipur.

    Today, 09:14 IST

  • Crawl finished — 37 critical issues found across 14,382 pages. Assigned to Aniket Deshmukh.

    Today, 04:30 IST

  • 12 new referring domains detected, including a DR 84 editorial mention.

    Yesterday, 18:52 IST

  • LCP on /collections/mattresses crossed 4.0s on 4G — hero image not preloaded.

    Yesterday, 11:07 IST

  • Monthly client report delivered to Priya Nair and 4 other recipients.

    01 Sep 2026, 07:00 IST

  • Competitor gharsetu.in gained 38 top-10 keywords in the bedroom category.

    29 Aug 2026, 16:20 IST

Crawl issues by severity

Health score 74/100 — up 6 points since the 01 Sep crawl.

Core Web Vitals · field data

28-day CrUX sample, 71% mobile traffic.

Account team

Manage
RS
Rhea SharmaSEO lead · Mumbai
AD
Aniket DeshmukhTechnical SEO · Pune
PN
Priya NairClient success · Kochi
VI
Vikram IyerContent strategy · Bengaluru
Keyword rankings
1,248 tracked keywords · Google India · updated daily at 04:00 IST
Tracked keywords
1,248
+64 added this month
Positions 1–3
94
+11 week on week
Visibility index
38.7%
+2.9 pts vs last month
Est. traffic value
₹41.6 L
+₹4.8 L monthly equivalent CPC

Filters

Reset
wood
Furniture · Living room
Mobile
India — Jaipur, Rajasthan

Tracked keywords

Export CSV
KeywordVolumeDifficultyPos.7dRanking URLSERP feature
wooden sofa set online33,100
KD 62		 3+2 /collections/sofa-setsShopping pack
teak wood dining table18,100
KD 58		 5+1 /collections/diningImages
sheesham wood bed price12,400
KD 44		 8+4 /beds/sheesham-kingPeople also ask
handmade jaipur rugs9,900
KD 36		 20 /rugs/jaipur-handmadeFeatured snippet
modular kitchen design india60,500
KD 78		 19+6 /guides/modular-kitchenVideo carousel
study table for kids14,800
KD 41		 7+3 /kids/study-tablesImages
solid wood tv unit8,100
KD 39		 4+1 /living/tv-unitsShopping pack
office chair under 500027,300
KD 55		 11-2 /office/chairsShopping ads
bean bag chair online india22,200
KD 51		 14-3 /living/bean-bagsShopping ads
mattress 6 inch queen size40,500
KD 71		 23-5 /collections/mattressesPeople also ask
Mattress cluster lost ground after a slow LCP on the category template. Fix is queued in Site Audit under “Pages with LCP above 4s”.
Site audit
Full crawl completed 15 Sep 2026, 04:30 IST · 14,382 URLs · crawl budget 20,000 / month
Health score
74/100
+6 since 01 Sep crawl
Critical issues
37
+5 new since last crawl
Pages crawled
14,382
96.2% returned HTTP 200
Issues fixed this week
128
+41 vs previous week

Severity split

Critical37
Warnings214
Notices592

Core Web Vitals by template

Field data

Crawl settings

Edit
https://kartavyahome.in/
Every Monday & Thursday, 04:00 IST
RankLensBot (mobile)
20,000
Staging subdomain stg.kartavyahome.in is excluded by rule.

Open issues

Export to Jira
IssueSeverityPagesTrendOwnerStatus
Broken internal links returning 404Critical 37+9
AD
Aniket DeshmukhTechnical SEO
 In progress
Pages with LCP above 4s on mobileCritical 41+12
SK
Sneha KulkarniFront-end
 In progress
Duplicate title tags across variantsCritical 22-6
VI
Vikram IyerContent
 Review
Missing meta descriptionsWarning 148-34
VI
Vikram IyerContent
 In progress
Images missing alt textWarning 613-88
RM
Rohit MenonMerchandising
 In progress
Redirect chains longer than 3 hopsWarning 180
AD
Aniket DeshmukhTechnical SEO
 Backlog
Orphan pages with no internal linksWarning 27+4
RS
Rhea SharmaSEO lead
 Backlog
Canonical tag points to a redirectNotice 63-11
AD
Aniket DeshmukhTechnical SEO
 Fix shipped
Missing H1 on listing templatesNotice 95-19
SK
Sneha KulkarniFront-end
 Fix shipped
Backlink profile
3,914 referring domains · index refreshed 14 Sep 2026
Referring domains
3,914
+87 in the last 30 days
Total backlinks
1,28,470
+3,240 new links
Average domain rating
46
+2 quality trending up
Toxic links flagged
212
-46 after last disavow push

Referring domains growth

12-month view
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep

Link attributes

Dofollow68%
Nofollow22%
UGC6%
Sponsored4%

New referring domains

Last 30 days
Referring domainDRAnchor textTypeTarget pageFirst seenStatus
craftjournal.in84handcrafted sheesham furnitureEditorial/beds/sheesham-king12 Sep 2026Live
interiorsindia.co.in78Kartavya HomeEditorial/11 Sep 2026Live
housescapes.in74best modular kitchen ideasGuest post/guides/modular-kitchen09 Sep 2026Live
designdiaries.in69Jaipur rug makersEditorial/rugs/jaipur-handmade07 Sep 2026Live
startupchai.in61D2C furniture brands to watchMention/about05 Sep 2026Live
retailpulse.co.in57kartavyahome.inMention/press/festive-202603 Sep 2026Live
homedecorbytes.in41wooden sofa set onlineResource list/collections/sofa-sets30 Aug 2026Nofollow
jaipurbeat.com34furniture showroom Malviya NagarLocal listing/stores/jaipur28 Aug 2026Live
cheapfurniture-deals.xyz4buy sofa cheap discountSpam/collections/sofa-sets26 Aug 2026Disavow queued
linkbazaar-seo.top2furniture india backlinkSpam/24 Aug 2026Disavow queued
18 spam domains are queued in the disavow file. Rhea Sharma reviews and submits the batch on the 1st of every month.
Competitor landscape
6 tracked domains · category: online furniture & home decor, India
Share of voice
18.2%
+1.6 pts rank 3 of 7 in category
Keyword gap
412
412 keywords rivals rank for, we don't
Ranking overlap
47%
+3 pts closest rival: gharsetu.in
Traffic value gap
₹18.4 L
behind leader per month, equivalent CPC

Visibility index

Last 90 days
gharsetu
woodcraft
kartavya
nestara
sagwan
urbanteak
dwellmart
kartavyahome.in closed 4.1 index points on gharsetu.in since June, driven by the bedroom and rugs clusters.

Category share of voice

Domain comparison

Compare keywords
DomainVisibilityTop-10 keywordsReferring domainsEst. monthly trafficTraffic value90-day trend
gharsetu.in26.4%1,1047,4829,14,300₹60.0 LRising
woodcraftbazaar.com21.1%8625,9307,28,900₹48.2 LRising
kartavyahome.in You18.2%3863,9144,82,610₹41.6 LRising
nestara.in14.0%3413,1183,96,250₹27.4 LFlat
sagwanliving.com10.6%2682,4062,81,730₹19.8 LFalling
urbanteak.in6.3%1541,4721,62,040₹11.2 LFlat
dwellmart.co.in3.4%9688487,410₹6.1 LFalling

Keyword gap · highest opportunity

Send to content brief
KeywordVolumeYougharsetu.inwoodcraftbazaar.comOpportunity
l shaped sofa design for living room49,500—49High
wardrobe designs for bedroom indian33,1004126High
dining table 6 seater price27,1002853High
pooja mandir for home wooden22,200—711Medium
shoe rack design wooden18,10063814Medium
recliner sofa india price14,800—127Medium
cane furniture online9,900551910Low
Traffic analytics
All channels · 16 Aug – 15 Sep 2026 · GA4 + Search Console connected
Total sessions
10,49,150
+9.8% organic share 46%
Engaged session rate
61.4%
+2.1 pts avg time 2m 14s
Organic conversions
8,942
+14.2% CVR 1.85%
Organic revenue
₹2.14 Cr
+18.6% AOV ₹23,940

Weekly sessions

Compare periods
W29
W30
W31
W32
W33
W34
W35
W36
W37

Device mix

Mobile71%
Desktop21%
Tablet8%
Mobile CVR is 1.32% against 2.91% on desktop — the category LCP fix should narrow this gap.

Top landing pages · organic

All pages
Landing pageSessionsEng. rateConv.Revenue
/collections/sofa-sets68,42064.8%1,412₹41.2 L
/collections/dining52,18062.1%1,096₹33.8 L
/beds/sheesham-king44,90567.4%982₹29.5 L
/rugs/jaipur-handmade38,76071.2%874₹18.9 L
/guides/modular-kitchen31,24058.3%241₹6.4 L
/office/chairs27,61555.9%618₹12.7 L
/kids/study-tables21,48060.7%503₹9.8 L
/collections/mattresses19,05048.2%312₹7.1 L

Sessions by city

Geo report
CitySessionsShareCVR
Mumbai84,310
2.14%
Delhi NCR76,540
1.98%
Bengaluru61,270
2.31%
Jaipur48,920
3.02%
Pune41,180
2.08%
Hyderabad37,640
1.76%
Ahmedabad33,910
2.44%
Kolkata26,480
1.62%
Reports & billing
6 scheduled reports · delivery in IST · white-label enabled for agency workspace

Scheduled reports

Delivery history
ReportRecipientsFrequencyFormatNext runStatus
Monthly SEO performance5 recipients1st of month, 07:00PDF01 Oct 2026Active
Weekly ranking digestRhea Sharma +2Every Monday, 08:30Email21 Sep 2026Active
Technical audit summaryAniket DeshmukhMon & Thu, 06:00CSV18 Sep 2026Active
Backlink acquisition logPriya Nair +1Fortnightly, FridayPDF26 Sep 2026Active
Competitor visibility briefLeadership groupQuarterlySlides01 Oct 2026Needs review
Core Web Vitals watchSneha KulkarniDaily, 09:00Email16 Sep 2026Paused

Build a report

Templates
Festive season performance — Kartavya Home
kartavyahome.in
01 Sep – 30 Sep 2026
Monthly, 1st at 07:00 IST
PDF (white-label)
Rankings · Site audit · Backlinks · Traffic · Competitors
priya.nair@kartavyahome.in, rhea.sharma@ranklens.in +3

Subscription & invoices

Billing settings
InvoiceBilling periodPlanBase amountGST @18%TotalStatus
RL/2026-27/041801 Sep – 30 Sep 2026Agency · 5 properties₹24,999₹4,499.82₹29,498.82Paid
RL/2026-27/036201 Aug – 31 Aug 2026Agency · 5 properties₹24,999₹4,499.82₹29,498.82Paid
RL/2026-27/031101 Jul – 31 Jul 2026Agency · 4 properties₹19,999₹3,599.82₹23,598.82Paid
RL/2026-27/026401 Jun – 30 Jun 2026Agency · 4 properties₹19,999₹3,599.82₹23,598.82Paid
RL/2026-27/020701 May – 31 May 2026Agency · 4 properties₹19,999₹3,599.82₹23,598.82Paid
RL/2026-27/046601 Oct – 31 Oct 2026Agency · 6 properties₹29,999₹5,399.82₹35,398.82Upcoming

Workspace

RankLens Demo Workspace
27ABCDE1234F1Z5
Andheri East, Mumbai 400069
UPI autopay · ends 4471

Plan usage

Adding a sixth property from October takes the plan to ₹29,999 + GST.

Recent deliveries

View all

  • Weekly ranking digest sent to 3 recipients.

    14 Sep 2026, 08:30 IST

  • Monthly SEO performance PDF generated (28 pages).

    01 Sep 2026, 07:00 IST

  • Core Web Vitals watch paused by Sneha Kulkarni.

    29 Aug 2026, 15:12 IST